2021 Red Ribbon Week Campus Video PSA Contest

This annual contest aims to promote the importance of living a drug-free lifestyle.

2021 Red Ribbon Week Campus Video PSA Contest

About the Contest

As part of the Drug Enforcement Administration’s Red Ribbon Week campaign, DEA and the Substance Abuse and Mental Health Services Administration are cosponsoring this Campus Video PSA Contest for colleges and universities to promote the importance of preventing alcohol and drug misuse among college students.

After drug traffickers murdered DEA Special Agent Enrique “Kiki” Camarena in 1985, Red Ribbon Week has become an annual event highlighting the importance of preventing drug misuse in our nation’s schools and communities. Each year from October 23–31, people across the United States show their commitment to a healthy, drug-free lifestyle by wearing or displaying the Red Ribbon.

This annual contest occurs each fall, and the winners are announced the following January during the NASPA Strategies Conference.

2021 Contest Winners

First Place: The University of Kentucky (PSA produced by Jasmine Collins). Watch "Know the Signs" below.


Second Place: Towson University (PSA produced by Kaitlynn Wieler and Hannah Grace Diveley). Watch "U Can" below.

Read the article about the 2021 contest winners.

Past Contest Winners

2016: "Why Not," Keene State College (New Hampshire) Watch.
2017: An animated entry from Towson State University (Maryland) Watch.
2018: "Live Your Best Life," (North Dakota State College of Science) Watch.
2019: Video PSA produced by the student-led group Trojan Outreach (Troy University) Watch.
2020 (tie): "Little Monsters" (University of Miami) Watch.
2020 (tie): "Challenge the Perceptions We See" (North Dakota State College of Science) Watch.